Successful design considers human, technical and business objectives with the goal of enhancing the user experience. We strive to balance the human factors, which focus on aesthetics and ease of use, with the technical and business requirements that impact functionality and return on investment.
The Web Associates Creative Department (WACD) utilizes a multidisciplinary approach to brand, interface and motion graphics development. As a result, our design team is consistently successful for clients seeking innovation and execution across digital design media.
Methodology
Our creative approach revolves around the basic concept that “everything starts with an idea“. The term “ideation“ refers to forming new ideas that identify opportunities and resolve problems in relation to a company's online business objectives.
Ideation is deriving ideas through free-association and analogies. It is the challenging of conventional ideas. It is the combination of simple elements into new ideas.
Brand and Logo Development
We review your existing brand as a product, an organization, a “person” and as a symbol. This analysis ensures that we successfully translate your brand to the online environment.
Web and Application Interface Design
We initiate the visual design process with a series of design discovery sessions, existing brand analysis and then collaboratively apply our ideation methods to develop iterative design comps.
Rich Media and Motion Development
We begin with storyboards and then develop the corresponding interactive graphics, audio and video in Macromedia Flash or Apple QuickTime formats.
Web Production
We use the discipline of HTML/XML architecture to develop page templates and efficiently publish site content.
