Web Associates plays an integral role throughout your online initiative's lifecycle. Applying industry expertise gained by serving a wide range of global brands, our group recommends the brand and business requirements needed in order to capture, convert and retain customers through a broad range of Internet marketing campaigns. We then validate each project's success through regular analytics using a variety of metrics platforms. This integrated approach to strategy ensures that your project's business objectives are continuously reflected throughout the entire lifecycle, evolving as your business evolves.
BUSINESS CONSULTING
Focusing on solving your business problems by mapping online program requirements and recommendations to your specific business drivers, our group develops documented Requirements Definition strategies that extend beyond defining system functionality, usability and technology requirements. We also establish the success metrics required to ensure the measurable, long-term viability of your online investment. Requirements Definition strategies typically include the following deliverables for either online brand and media campaigns or Web system developments:
- Business Case Analysis
- Brand Analysis
- Competitive Analysis
- Usability Recommendations
- System Specifications
- Development and Deployment Timelines
- Business Roadmaps
ONLINE MARKETING
Web sites, product launches and key online promotions require the support of an integrated Internet marketing strategy to generate awareness and conversions. Web Associates supports the acquisition, conversion and retention of customers, as well as their subsequent transformation into brand evangelists, through the following online marketing programs:
- Search Engine Marketing: Combining Search Engine Optimization (SEO) and Pay-Per-Click (PPC) programs to achieve your targeted awareness and conversion metrics.
- Online Media Campaigns: Planning, implementing, tracking and optimizing online advertising campaigns for maximum ROI.
- Social Media Marketing: Leveraging the consumer-generated media and awareness outlets to develop awareness and protect your brand’s online reputation.
- Email Marketing: Crafting, tracking and optimizing your email marketing program.
METRICS AND ANALYTICS
Our group validates our approach to analytics against both qualitative and quantitative benchmarked metrics. Using focus groups, surveys, Web and campaign metrics as well as usability studies, we develop a holistic view to the data using market-leading metrics software and then draw our conclusions from a well-rounded perspective gained through 11 years of agency operations. These detailed reports demystify the numbers and provide actionable recommendations to improve your online campaign or Web system experience. By implementing a comprehensive metrics strategy and continuously analyzing the data against benchmarks, Web Associates ensures that your programs remain relevant and valuable throughout their respective lifecycles.
Globalization
Web Associates partners with our clients to determine the appropriate go-to-market strategy by considering both corporate objectives and user needs. Our globalization expertise originates from respecting cultural nuances while simultaneously understanding the business and technical requirements necessary to support expansion and growth. Our full service approach allows us to deliver globally relevant solutions for our clients that correspond with their current operational stage.
