Corporate web relaunch and content management implementation
Opportunity
Linear Technology required a new Web presence and system infrastructure to market over 4,000 products to customers in Asia and North America.
The Web Associates Solution
- Implemented a distributed content management system with robust product search capabilities
- Launched rebranded Web sites in three languages
Benefits
Serving as Linear's primary Web agency, Web Associates developed a Web system that enabled Linear's evolution towards a solution-oriented sell. Using the new corporate site, customer engineers can design their own solutions online with Linear products, resulting in greater up-sell of complementary products and increased usage of the Linear site by design engineers.
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