Strategy, Web site redesign and content management implementation
Opportunity
Quiksilver’s corporate marketing team sought an interactive agency that could provide a scalable content management and portal platform and lead the rearchitecture and redesign of quiksilver.com and roxy.com.
The Web Associates Solution
- Developed corporate online strategy
- Led the information architecture, build and site deployment for quiksilver.com
- Led the information architecture, design, build and site deployment for roxy.com
- Implemented WebSuite, the Web Associates CMS platform, as the foundation for Quiksilver and Roxy’s corporate and localized sites
Benefits
Quiksilver reinvented its online identities for both Quiksilver and Roxy while simultaneously implementing a central technology platform that is used to manage its sites for both brands.
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