Strategy, interface design, content management implementation and network hosting
Opportunity
Research In Motion required a cohesive online marketing strategy that would allow it to enter the consumer marketplace with its BlackBerry product and to better serve the core of its enterprise customer base.
The Web Associates Solution
- Provide online strategy, information architecture, technology and hosting services for all BlackBerry online marketing programs
- Launched DiscoverBlackBerry.com, winning the 2006 Webby People’s Voice Award for the Consumer Electronics category
- Deployed WebSuite, the WA enterprise content management platform that provides publishing, portal and commerce capabilities for multiple RIM Web sites
- Localized BlackBerry Web properties for a global presence spanning 4 regions in 7 different languages
- Created interactive video to support product launchs
Benefits
Web Associates works with RIM as their primary Web agency to drive their online marketing initiatives and promote the BlackBerry brand to new target markets. RIM utilizes the full suite of services offered by Web Associates, including business strategy, creative design, technology and network hosting.
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