Strategy, information architecture, Web site redesign and content management implementation
Opportunity
The Tennis Channel (TTC) needed a Web site to complement its broadcasting network and serve as an informational hub for tennis fans, offering programming and tour schedules, player and legend bios, scores and rankings as well as the most up-to-date tennis news.
The Web Associates Solution
- Gathered requirements and analyzed industry trends to create an information architecture and site layout that would achieve TTC’s business goals
- Redesigned TTC’s interface and user experience
- Deployed WebSuite, the WA enterprise content management platform that provides portal, commerce and content management capabilities
Benefits
The redesigned Tennis Channel site integrates external data sources via RSS feeds and manages a broad range of content types, including Flash audio and video media. WebSuite provides Tennis Channel with the ongoing ability to publish and manage their entire corporate site.
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